What are doorway pages?
March 31st, 2009 - By AdminDoorway pages have been used by many search engine optimizers for improving rankings of their or their client¡¦s websites. There was a time when some websites used to dominate the first 10-20 or in some cases even more top spots in search engine results for particular keywords, although since then most search engines have tidied up.
So what exactly are doorway pages? Doorway pages are simply web pages that have been created with an aim to improve search engine rankings. Doorway pages concentrate on particular search terms (keywords) and are usually not a part of the actual website where the user is redirected (using redirection code) once he/she lands on the doorway page. Besides this, doorway pages serve no other purpose, and hence the only reason for their existence is search engines. They are called doorway pages because people enter the website by clicking on their listing in the search results. It is simply a practice where search engines see something and rank a page for it, but what is actually delivered to the user is something different. Read the rest of this entry »